Morning Chalk Up’s Yr in Evaluate — 2024

The final yr has been filled with brilliant moments in addition to some extraordinarily heavy ones. Because the chief group overlaying the neighborhood and sport of CrossFit, we at Morning Chalk Up by no means take our obligations calmly. 

We’ve got been honored to maintain you knowledgeable over the past 12 months by sharing a very powerful information of the day, whether or not it’s devastating, inspiring, motivating, instructional, and even controversial.

So, to wrap up 2024, we thought we’d provide you with slightly perception into the information we introduced you all yr lengthy in regards to the tales, athletes, volunteers, heroes, and all the things in between throughout the CrossFit ecosystem.

Morning Chalk Up’s Yr in Evaluate, by the Numbers

• Over the yr, the Morning Chalk Up despatched 266 editions of our free e-newsletter (as of December 24) — totaling 19,000,000 emails. 

As it’s possible you’ll discover, our e-newsletter directs readers to Barbend.com, the place readers can discover storylines and associated matters. 

• You popped over to Barbend.com virtually 2 million instances this yr to learn our interviews, profiles, neighborhood highlights, and deep dives into the business.

Bringing you three tales per day is not any simple feat, however now we have the easiest group of writers interviewing athletes, coaches, and professionals in our area and delivering articles on the every day. 

Along with of us like Ben Bergeron, EC Synkowski, Jason Ackerman, and Jason Fernandez, we introduced on contributors like Jared Enderton, John Wooley, Justin Adams of RX Gymnastics Coaching, and Mike Halpin of Identified & Knowable. 

• Twenty journalists contributed to our written content material, producing over 1,000 articles. Emily Beers clocked essentially the most on the group, like at all times. 

Our protection of Lazar Ðukić’s tragic demise on August 8 and the associated tales afterward have been a few of our most learn of the yr, and this was nothing that we took calmly. 

• With each story that we wrote in regards to the Ðukić household, numerous tears have been shed by these of us who turned them in. We did our best possible to stay skilled in our recounting of occasions and info, understanding that our supply of such heavy information was impacting so lots of our readers. 

On the social media aspect, lots of our most shared posts have been regarding Lazar and his household. It simply goes for instance the love our neighborhood had for him and the continued assist they’ve for Luka. 

One other main storyline that gained traction on social media was Haley Adams’ comeback and her first in-person occasion of the season at Syndicate Crown. 

Posts about different comebacks — together with Tia-Clair Toomey-Orr, Gui Malheiros, and Maddie Sturt — have been additionally among the hottest of the yr.

With over 1,200 posts imagined, designed, and written, we welcomed near 40,000 new pals to our Instagram neighborhood on @morningchalkup and on Fb mixed. 

• Whereas there have been some minor modifications to the Morning Chalk Up group this yr, our core group has remained the identical, with Joe Genetin-Pilawa as our Managing Editor and Nicky Freymond as our Social Media Supervisor.

It’s not possible to quantify the highlights and shoutouts we have been in a position to assist echo community-wide. 

Collectively, all of us threw down at lots of of native competitions, gave no less than 1,000,000 chalky excessive fives (don’t fact-check that one), and sweat in areas and with folks we maintain expensive. 

Readers such as you give us numerous concepts, inspiration, and gasoline to maintain pushing ahead on this ever-changing business, even by means of the darkest instances all of us confronted this yr.

See you in 2025, and thanks a lot for being right here.

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